Selling your property in winter historically has been thought of as a last resort move, but there are plenty of reasons why it can be a good idea.
Firstly, there are often fewer houses on the market so there’s less competition. Your property is less likely to be lost in the summer crowd of listings and it will be easy to make it stand out. Generally, buyers who are looking at this time of year are more motivated because they need a home sooner rather than later. The benefit of this to sellers is reduced supply and increased demand will often result in higher prices.
When choosing a sales consultant be sure to ask them how houses in your area sell over the cooler season. It’s in both parties’ best interest to make sure the sale of your property is as advantageous as possible. If they believe you’ll be better off waiting a couple of months, they will tell you. They will also work with you to ensure your open homes take place at the best time of day ensuring the house is warm and dry and taking into account the shorter sunlight hours.
Follow the usual process for preparing your home for sale – fix any leaks and drafts, ensure paths and gutters are swept and clear and the garden is tidy. If your garden looks best in the warmer seasons, consider making a selection of photos available to prospective buyers to show what they’ve got to look forward to
If your home has good insulation and an efficient heating system, make sure you highlight these in your property marketing.
With good preparation, there’s no reason why you can’t sell your property successfully before the warmer seasons.
QUICK TIPS FOR SELLING YOUR HOME IN WINTER
Winter is often a great time to sell as there are fewer properties around but the same number of buyers.
Cosiness is Key
During winter, people spend much less time outdoors and want to stay in the warmth of home. To improve the cosy appeal of your inside space, add some comfy throws, cushions, rugs, and candles.
Let in the light
Pull blinds, open shutters, push back the drapes on every window. Turn on every light in the house and brighten dark rooms by placing spotlights on the floor behind furniture.
Create a mood
Turn your bathroom into a spa by hanging plush robes and rolling up face clothes and tying with a ribbon. Place vases filled with winter flowers around the house and dress your dining room table for a dinner.
Tidy up the garden
Winter may not be the typical time for blooming gardens, but you can certainly add life to your outside space by giving the deck a good clean and adding some garden accessories such as bird feeders, and even some nice lanterns with candles.
Make your rooms look bigger
Adding the perception of height to a room is a great way to make it seem like you have a larger space. Do this by using high-legged tables and chairs to elevate the room, as well as high-hung paintings and prints. Also, make sure to declutter to create the illusion of more space. Another trick for doing this is to use mirrors.
Is there any point in waiting?
While Spring is traditionally seen as the time to sell, you should always sell your house when you need to. And if that time falls in winter, then just do it – don’t wait. Don’t buy a house in winter because you think it’s cheaper and wait to sell your house in Spring. You can’t predict what the market will be like in the future. Make property transactions when you need to make them.
Photos from a different season
It’s beneficial to have marketing photos taken in a different season, to show a buyer what the home looks like in other seasons, when the exterior may appear more lush.
Curb appeal matters
While you can’t force leaves to stay on tress, it’s important to keep up on yard work while your home is on the market. Grass should be mowed, and no leaves on the ground. Even if frost or other weather keeps you from planting colourful flowers, a well-tended look will boost your curb appeal.
Turn on the heat
Make sure you have your heat pump on, and your fire lit during open homes. Allow buyers to feel the warmth of your home when they step out of the cold.